It has become harder than ever to keep people engaged. Static content no longer has the impact that it once did. Interactive experiences have grown in popularity all over the world, and gamification has begun to play a significant role in many businesses.
We’ve turned to Thomas Lindgren and Peter Zetterberg to understand the future of gamification. Lindgren has an extensive history as a leader in the games industry, having been on the board for studios like Goodbye Kansas and Starbreeze. Zetterberg has also been active in the industry for years, and is now dedicated to helping others in the industry as head of Xbox Game Camp.
The Future of Gamification
Lindgren sees significant trends rising in both the corporate training and tourism industries. These industries are reliant on people’s behavior and their interactions, and so it is important for businesses in these sectors to understand how engagement is changing.
“In corporate training, there’s a shift from long videos and handbooks to smaller, more interactive sessions,” he says. In the hospitality sector, gamification is used to enhance guest experiences and drive on-site revenues.
The Use of AI in Gamification
Looking ahead, the integration of AI is a significant trend in gamification.
AI can be used to give immediate and detailed feedback to the player after completing a quiz or level, or it could be used to tailor the learning path to the user based on how they interact with the content. The AI could even play a character, having a conversation with the user as if it were an interview or customer service situation. There are fascinating opportunities when combining gamification and AI, but Zetterberg cautions that AI can only be effective if used correctly.
“AI is not a solution itself; it’s only as good as what you use it for,” he said. Involving subject matter experts in the development process ensures that the gamified training remains true to the core topics and generates meaningful results.
“Make sure that the subject matter experts are part of the development,” he emphasized. “There needs to be cohesiveness between the training content and the real-world applications.”
The Role of Fabella Creator in Gamification
An interactive audio solution created with Fabella Creator can offer new ways to engage with users, and it’s a powerful tool that simplifies the creation of gamified experiences. Its user-friendly interface allows anyone to design interactive scenarios.
Zetterberg praises Fabella Creator for its user-friendly interface. “I can just type a scenario, and it exists. The voice speaks it. I can add imagery and create questions to score the user,” he explains. “You don’t need programming skills. The platform’s simplicity allows for prototyping and experimentation. It’s easy to change content on the fly, making it ideal for creating quizzes and gamified learning.”
For example, Zetterberg worked on a corporate training system which incorporated game show features like points, an applause track, and a theme song. Creating a fun and playful atmosphere can engage and retention for those learning new things.
Fabella Creator makes it easy to incorporate gamification into various projects without the need for coding skills.
“Creating a quiz with Fabella is straightforward,” Lindgren explains. “You can base the quiz on any content—videos, text, images, or audio. Users answer questions, and if they get a certain number right, they are rewarded. Fabella can also add immersive elements like sound effects to make the experience more engaging.”
Embracing Gamification
Gamification is transforming how businesses engage with their audiences. By making tasks more interactive and rewarding, it improves learning and customer satisfaction. Fabella Creator is at the forefront of this movement, as an easy-to-use platform that brings gamification within reach for everyone. As Lindgren highlights, “Fabella makes it simple to create interactive, gamified experiences that are fun and effective.”
With the increasing acceptance of gaming elements in everyday life and the proven benefits of gamification, it’s clear that this trend is here to stay. Whether you’re looking to enhance corporate training or improve customer engagement in hospitality, Fabella Creator offers a versatile solution that can help you achieve your goals.
Get Started with Gamification
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